Trend Report Overview Video

Hear from Etsy Trend Expert Dayna Isom Johnson on leveraging these trends for your shop’s growth.

Trend Highlights at a Glance

Growth statistics based on Etsy search and sales data as of Feb 2025.

Spotlight Trends for 2025

Literary Girl

Reading has never been cooler: from blind date book boxes to book-themed homeware, bibliophile style is in full swing.

• +100% Blind book date box searches
• +20% Book club item searches
• +30% Personalized book embosser searches

Messy Coquette

Amped-up Y2K femininity and playful chaos: bows, ruffles, beaded accessories, and main character energy.

• +500% Coquette bow searches
• +100% Bow tees & sweatshirt sales
• +20% Bead bag searches

Island Luxe

Resortcore meets vibrant living: think raffia, linen, fruit jewelry, and bold vacation energy, even at home.

• +500% Fruit necklace searches
• +400% Raffia bag searches

Galactic Metallic

Futuristic holographics, glistening silver, deep cosmic blues, and zodiac jewelry land us in a dreamy sci-fi space.

• +700% Crystal mug searches
• +600% Half moon lamp searches
• +400% Zodiac jewelry searches

Châteaucore

Romantic old-world charm, airy linens, vintage glass, and Sunday brunches in the “French countryside” take center stage.

• +26000% France cottage décor searches
• +300% Charcuterie board gift searches
• +200% Puffy quilt searches
• +100% Vintage glassware searches

Maritime Living

Nautical goes rugged and natural. Shell motifs, sea glass, striped decor, and fisherman-inspired fashion ride the tide to shore.

• +100% Shell bag searches
• +100% Fisherman aesthetic searches
• +75% Sardine item searches

2025 Trend Color Palette

Powder Blush
#F9E0E3

Apricot Sun
#FFD5A4

Lemon Frost
#FEF2A0

Celestial Blue
#91CBF3

Galaxy Slate
#6C7EA1

Island Palm
#D7E1B4

Vanilla Linen
#F7F7F5

Clay Taupe
#C7BBB1

Peach Fizz
#FCB9B2

Lagoon Mint
#99E2E7

This palette is inspired by the leading Etsy trends: blush pinks, fresh citrus, dreamy blues, resort greens, and cozy neutrals.

Key Shopping Occasions